Indonesian Beauty Standards: Leading an Identity Crisis?
By: Indah Handayani
Growing up, the stories in Bobo magazine held a special place in my heart. Among them, Princess Nirmala’s tales stood out, captivating me with her beauty, courage, and timeless elegance. Alongside her adventures, classics like Cinderella and Snow White wove their magic into my young mind.
“I want to be as beautiful as her,” I once declared.
Reflecting on those moments now, I realize the profound impact these stories had on shaping my perception of beauty.
However, as I matured, I noticed the unrealistic expectations ingrained in these narratives. From childhood, we’re bombarded with beauty standards that prioritize fair skin and slim bodies. Even the Barbie dolls we played with reflected this idealized image. It’s unrealistic to attain such perfection, isn’t it?
Let’s pause and consider the consequences of these beauty standards, particularly here in Indonesia. Despite our rich cultural diversity, society dictates that beauty must align with fair skin, a pointed nose, and a slim physique. And quietly, we find ourselves conforming to them. Isn’t this a step backward?
Then, how these standards lead to an identity crisis?
Beauty standards can lead to an identity crisis by creating a sense of inadequacy and self-doubt in individuals who do not fit into the prescribed ideals. When society constantly reinforces narrow definitions of beauty, those who deviate from these standards may feel marginalized, judged, or even discriminated against. This can erode their self-esteem and confidence, causing them to question their own worth and identity.
Moreover, the pressure to conform to these standards may lead to harmful behaviors such as excessive dieting, cosmetic procedures, or skin-lightening treatments, further exacerbating feelings of insecurity and dissatisfaction with one’s appearance. Ultimately, the pursuit of an unattainable beauty ideal can result in a profound internal conflict as individuals grapple with the tension between societal expectations and their own sense of self.
What should we do then?
You know the answer, don’t you?
We must refuse this pressure and take pride in our diversity. Indonesian beauty isn’t confined to Western or Korean standards. It is okay to have tenned skin, a flat nose and curly hair. People in eastern Indonesia where darker complexions and curly hair are common shouldn’t feel compelled to conform. Our uniqueness is our beauty.
And, let’s not despair. We have the power to redefine beauty. By challenging norms, promoting self-acceptance, and celebrating our heritage, we can foster a more inclusive beauty culture. Through social media and diversity campaigns, we can create a world where everyone feels valued for who they are, not how they look.
Mba Indah Handayani merupakan Kepala PKBM Sogan. Kalian dapat mengunjungi sosial medianya di instagram @indah_senja. Kalian juga bisa mengamati kegiatan kami di Sokola Sogan. Serta mendukung kami dengan membeli merchandise di Sogan Store. Terima Kasih.
